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The Problem
We were given the name 'Iridescence' where we were given creative freedom to design our own interpretation of the theme. Deliverables would include a catalogue, table tents, wayfinding, lanyards, posters, and web banners.
The Solution
The design uses cool tones and an abstract graphic to communicate iridescence through the science of reflection and refraction. unique imagery was used to draw attention to the many deliverables.

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iridescence
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